Job Summary: The Sales and Marketing Manager will be responsible for driving the hotel’s sales and marketing strategy, increasing occupancy, growing corporate business, enhancing brand visibility, and maximizing revenue across all hotel services. The successful candidate will play a key role in developing new business opportunities while maintaining strong relationships with existing clients and stakeholders.

Key Duties and Responsibilities:

• Develop and implement strategic sales and marketing plans to achieve revenue and occupancy targets.
• Identify and secure new corporate accounts, government agencies, NGOs, travel agents, tour operators, and other key business partners.
• Promote accommodation, conference facilities, restaurants, bars, catering, health club services, laundry services, and other hotel products.
• Build and maintain strong relationships with corporate clients and key stakeholders.
• Conduct regular market research and competitor analysis to identify emerging business opportunities.
• Plan and execute promotional campaigns, advertising initiatives, and digital marketing activities.
• Manage the hotel’s online presence, including social media platforms and digital marketing campaigns.
• Coordinate sales visits, client presentations, networking events, and familiarization tours.
• Prepare sales forecasts, marketing budgets, and periodic performance reports.
• Monitor customer feedback and implement strategies to improve guest satisfaction and brand loyalty.
• Work closely with all departments to ensure seamless delivery of guest services and achievement of business objectives.
• Lead, mentor, and motivate the Sales and Marketing team to achieve departmental targets.

Qualifications, Skills and Experience:

Applicants must possess:

• A Bachelor’s Degree in Hospitality Management from a recognized institution.
• Additional qualifications in Sales, Marketing, Business Administration, or Digital Marketing will be an added advantage.

Experience

• A minimum of three (3) years’ proven experience in Sales and Marketing within a fast-paced three-star, four-star, or five-star hotel.
• Demonstrated success in corporate sales, business development, marketing strategy, and revenue generation.
• Experience managing hospitality marketing campaigns and building strategic business partnerships.

Knowledge and Skills

The ideal candidate should demonstrate:

• Strong understanding of hotel operations and the hospitality industry.
• Excellent sales, negotiation, and business development skills.
• Strong leadership and people management abilities.
• Outstanding communication and presentation skills.
• Customer relationship management skills.
• Knowledge of digital marketing and social media management.
• Ability to analyze market trends and prepare business reports.
• Financial and budgeting skills.
• High level of professionalism, integrity, and confidentiality.
• Excellent computer skills, including Microsoft Office and hotel management systems.

The successful candidate must:

• Be highly motivated and results-driven.
• Demonstrate excellent interpersonal and networking skills.
• Possess strong analytical and problem-solving abilities.
• Be innovative, proactive, and customer-focused.
• Be able to work under pressure and meet deadlines.
• Uphold the core values of Integrity, Respect, Care, Teamwork, and Excellence.

Applicants who meet the specified job requirements should prepare the following package: application letter; Curriculum Vitae; copies of academic transcripts and certificates; telephone and email contact; and contact information for three (3) referees. Valid National Identification and Please Email your Application to Bomah Hotel Limited -Gulu on hr@bomahhotels.com or hand deliver to the Hotel within working hours, including your cover letter and CV clearly indicating in the Subject line Your Name and Address to the Human Resource Manager, not later than 24TH July, 2026.

NOTE: Bomah Hotel is an equal opportunity employer; all who meet the above requirements are encouraged to apply. Any sort of lobbying with lead to automatic disqualification.

NB: Only shortlisted candidates will be contacted.