To drive growth in digital sales and achieve revenue targets for an allocated category of products in growth markets in line with Personal and Private Banking (PPB) strategic objectives across all digital channels and platforms, web, and social media. To manage all online sales and service activities in collaboration with key stakeholders (from search engine optimization, online traffic, product and brand presence, relevant content and end-to-end sales processing/processes, channel utilization,

• Responsible for the financial and non-financial objectives of eCommerce aligned to the strategic value drivers. Eliminates hand-offs in the digital sales process to ensure true digital experience for the customer.
• Manages the details by understanding every step in the digital sales process from search to click-through rates, conversion and sales activation and utilisation, and continuously works towards improving and enhancing the success rates as well as the effectiveness and efficiency of the sales process.
• Works towards efficiencies in improving the cost-per-lead or-per-sale for increased revenue; develop a category strategy with regards to initiatives aimed at driving sales and revenue.
• Obtain market trends (local and international) as well as customer needs and utilises this information to further provide input into the digital channel sales plans. Ensure relevant, baselining, tracking and reporting of all initiatives related to digital sales.
• Monitor, measure and analyse eCommerce metrics on sales, funnel and retention metrics and market specific nuances and propose corrective action in order to respond to the customer's needs; provide and deliver a compelling eCommerce plan for PPB.
• Develop business cases that promote digital sales, including trade off proposals for costs vs benefits. Work with the Digital Marketing team to understand customer behaviours as it pertains to demand generation and conversion.

• First Degree in  Business Commerce, or related from a recognized institution
• 5-7 years experience in promoting or selling digital banking products and processes. Understanding integration of digital and eCommerce sales growth around products, solutions and go-to market plans.
• Marketing experience and designing of campaigns, development, design and enablement of Digital and eCommerce value propositions that work for Consumer & HNW clients.
• Experience in change management within a digital banking or technology solution environment,.digital product management and all operational aspects of the eCommerce value chain within country.
• Strong understanding of digital, open banking and platform integration into a segment.

Technical Competencies:

• Data Analysis
• Commercial Acumen
• Risk Identification
• Risk Response Strategy
• Attitude of Customer Experience
• Mind of Customer Experience
• Commercial Acumen

Behavioural Competencies:

• Developing Strategies
• Embracing Change
• Empowering Individuals
• Establishing Rapport
• Generating Ideas
• Making Decisions
• Producing Output
• Pursuing Goals