Key Responsibilities

Client Account Management

• Serve as the primary point of contact for assigned clients.
• Understand each client's brand, target audience, and business objectives.
• Lead onboarding sessions, strategy meetings, and regular client check-ins.
• Provide ongoing support and updates to ensure client satisfaction.

Strategy & Planning

• Develop tailored social media strategies for each client.
• Create and maintain monthly content calendars aligned with brand goals.
• Plan content around key dates, promotions, and events for clients.

Content Creation & Management

• Craft and manage engaging content for platforms such as Instagram, Facebook, LinkedIn, TikTok, and Twitter.
• Collaborate with designers and content creators to develop multimedia assets.
• Ensure all content meets brand guidelines and tone.

Publishing & Community Management

• Schedule and publish content using tools like Meta Business Suite, Buffer, or Hootsuite.
• Monitor platforms daily for engagement opportunities, comments, and messages.
• Respond to followers in a timely and professional manner.
• Report issues or sensitive feedback to clients promptly.

Analytics & Reporting

• Track platform performance (follower growth, engagement, reach, etc.).
• Prepare monthly client reports with insights and improvement suggestions.
• Use analytics to inform future content strategy and direction.

Internal Coordination

• Work closely with internal teams (design, video, copywriting) to meet client deliverables.
• Ensure a smooth workflow, meet deadlines, and facilitate approval processes.
• Maintain detailed records of all client interactions and deliverables.

Requirements

• Bachelor's degree in Marketing, Communication, or related field (or equivalent experience).
• Minimum 2–3 years managing social media accounts, preferably in an agency setting.
• Excellent verbal and written communication skills.
• Strong organizational and project management skills.
• Proficiency with social media tools and platforms.
• Ability to multitask across multiple brands and meet deadlines.

Bonus Skills

• Familiarity with AI tools for content (e.g., ChatGPT, Canva Magic Write).
• Experience with influencer collaboration or UGC.
• Knowledge of SEO basics for social media.
• Visual content creation (reels, stories, carousels).

Performance Indicators

• Client satisfaction and retention
• Consistent content delivery
• Engagement rate improvement
• Growth in followers and brand reach
• Timely reporting and strategic insights