JOB DETAILS:

We are seeking a Senior Online Producer to lead and innovate our digital storytelling across platforms. This role demands strategic thinking, editorial judgment, and creative leadership in producing engaging, timely, and Azam brand-aligned content.

Key Responsibilities

• • Take part in leading and overseeing the development and execution of social media content strategies across all major platforms (Facebook, Instagram, X/Twitter, TikTok, YouTube, etc.).
  • Manage a team of social media producers, assigning tasks, reviewing content, and ensuring adherence to editorial guidelines and publishing deadlines.
  • Collaborate with journalists, editors, designers, video teams, and marketing teams to create multimedia content tailored to platform and audience.
  • Monitor and interpret analytics to optimize performance and engagement; report on audience growth and engagement KPIs regularly.
  • React swiftly to breaking news and trending topics with relevant content that maintains journalistic integrity and brand voice.
  • Maintain a social calendar aligned with editorial priorities and larger organizational goals.
  • Provide training and mentorship to junior team members in social media best practices and ethical content creation.
  • Ensure compliance with copyright, privacy, defamation, and platform-specific policies.

Minimum Qualifications

• Bachelor’s degree in Journalism, Mass Communication, Media Studies, or a related discipline.
• At least five years of editorial leadership experience, preferably in a newsroom, media house, or content production environment.
• Strong portfolio of social media content creation (video, graphics, text, interactive).
• Proven ability to manage small teams and multiple deadlines in a fast-paced setting.
• Demonstrated knowledge of current and emerging social media trends, platform algorithms, and audience behaviours.
• Proficiency in tools such as Canva, CapCut, Adobe Creative Suite, Meta Business Suite, Creator Studio, Hootsuite, Google Analytics, etc.

Core Competencies

• Editorial judgment and ethical content production
• Digital storytelling and visual literacy
• Team leadership and staff development
• Cross-platform content planning and execution
• Analytics interpretation and performance optimization
• Flexibility and responsiveness in breaking news environments
• Excellent communication and collaboration skills