JOB DETAILS:

Title: Sales and Marketing Executive

Department: Business Development
Reports to: Head of Sales & Marketing / Managing Director

Core Purpose:

To drive revenue growth by identifying sales opportunities, promoting EdgePress digital solutions, and cultivating long-term client relationships through strategic marketing and outreach.

Key Responsibilities:

1. Sales Strategy & Execution

• Identify potential clients and markets for web development, hosting, SEO, and digital transformation services.
• Prepare and deliver customized pitches and proposals to corporate and SME clients.
• Achieve or exceed monthly and quarterly sales targets and KPIs.

2. Client Relationship Management

• Build and maintain strong client relationships through follow-up, onboarding support, and after-sales service.
• Gather feedback to improve service offerings and customer satisfaction.
• Maintain an updated client database using CRM tools.

3. Digital Marketing & Campaigns

• Plan and execute digital marketing campaigns across social media, email, and Google Ads to generate leads.
• Coordinate with the design and tech teams to produce engaging content (videos, blogs, graphics, etc.).
• Track campaign performance and adjust strategies based on analytics.

4. Market Research & Competitor Analysis

• Monitor industry trends, competitor activities, and technological shifts in web and IT services.
• Identify gaps in the market and recommend new products, services, or improvements.

5. Product Knowledge & Demonstration

• Maintain a deep understanding of EdgePress offerings including hosting plans, CMS solutions, eCommerce platforms, and digital branding.
• Provide product demos and consultative selling to prospects, helping them choose suitable solutions.

6. Events & Promotions

• Represent EdgePress at expos, conferences, tech summits, and community outreach programs.
• Plan and execute product launches, promotional events, and webinars.

7. Reporting & Documentation

• Prepare weekly and monthly sales reports for management.
• Keep accurate records of interactions, contracts, and progress using tools like Google Workspace, CRM software, or Monday.com.

Key Skills & Competencies:

• Excellent communication, presentation, and negotiation skills
• Strong digital literacy and understanding of tech products
• Ability to close deals and manage sales pipelines
• Creativity in crafting marketing content and strategies
• Team player with strong organizational skills
• Familiarity with tools like HubSpot, Mailchimp, Canva, Google Ads, and Meta Business Suite

Personal Attributes:

• Self-driven and highly motivated
• Results-oriented with a customer-centric mindset
• Adaptable in a fast-paced, tech-driven environment
• Willingness to continuously learn and stay updated with digital trends

Required Qualifications

• Education: A diploma in Business Administration, or ICT is required
• Experience: 2-3 years experience required