JOB DETAILS:

About Us

Graduate Innovation ThinkTank Co. Ltd. (GIT) is a forward-thinking company delivering technology-driven solutions to real-world challenges. We’re preparing to launch an exciting new product aimed at transforming logistics and operations in Uganda’s business ecosystem.

Role Overview

We are seeking a dynamic Marketing Strategist to lead the go-to-market efforts for our new product. The ideal candidate will be responsible for crafting a compelling launch strategy, defining key goals, and executing high-impact campaigns that drive visibility, engagement, and growth.

Key Responsibilities

• Develop a Clear Marketing Strategy: Create a launch roadmap outlining positioning, messaging, campaign phases, and key milestones.

• Campaign Execution: Roll out effective campaigns across digital, social, email, PR, and offline channels.

• Goal Setting & Performance Tracking: Define and monitor KPIs (e.g. leads, sign-ups, awareness reach), and report progress regularly.

• Content Creation & Coordination: Guide the development of impactful marketing materials including visuals, blogs, videos, and press releases.

• Partnership Outreach: Identify key partnerships and platforms to amplify product exposure.

• Insights & Optimization: Use data to test and refine messaging and marketing tactics for better results.

What We’re Looking For

• At least 3 years in marketing strategy or product marketing, preferably in tech or startup environments.

• Strong track record launching new products or services.

• Proficiency with marketing tools (e.g. social media platforms, analytics, email marketing).

• Excellent communication and storytelling skills.

• Creative and analytical mindset with the ability to work independently.

What We Offer

• Competitive pay with performance incentives.

• Flexible work environment and a supportive, innovation-focused team.

• A chance to play a leading role in bringing a new, impactful product to market.