JOB DETAILS:
DESIGNATION: Business Development Manager (BUSINESS DEVELOPMENT, SALES & MARKETING)
LOCATION/SITE: LISH MICRO CREDIT UGANDA LIMITED.
• To achieve the market share, growth and profitability envisioned in the Strategic Plan of the Company by designing, developing and successfully executing the company’s business development and marketing initiatives.
• To develop and maintain marketing strategies to meet agreed company objectives.

• To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.
• To drive the corporate sales Agenda and acquire and develop new clients in the Mid SME and large corporate category.

RESPONSIBILITIES:
Business Development:-
• Responsible for the planning, directing and managing of marketing and sales plans with the objective of increasing business levels and profits of lish while adhering to risk management guidelines.
• Develop and present strategic marketing recommendations in respect to new product

• development, existing product enhancements, positioning, pricing, profitability, distribution
• channels, and marketing/advertising programs.
• Prepare annual marketing plans with clear goals, objectives and tactics in support of the business plans.
• Initiate and implement business development strategies for lish micro credit by working closely with the Heads of Departments at the Head Office and branch managers, relationship managers/officers, direct sales representatives and sales team.

• Conduct feasibility studies for branch expansion or relocation.
• Review lish micro credit’s current products, range of services and level of customer satisfaction vis -a- vis raised by the competition and recommend the development and introduction of new products and services and improving on customer service.
• Supervise guide, train and coach staff in the department. Set targets and review performance periodically for them.
• Evaluate and manage risks involved in all plans and activities of the department and contribute to building a compliance.
• Establish marketing goals and measurement systems in line with the overall objectives of lish micro credit.
• Actively participate in Sales calling activities and give guidance to Branch Managers, Relationship Managers/Officers, Sales team and Direct Sales Representatives on the same.
• Conduct in-depth analysis of industry competition, market share, market conditions, past performance of industry and field, operational constraints and legal/compliance requirements.
• Develop advertising, direct marketing and other marketing programs as required by developing project-specific marketing/creative strategy documents for the effective development of these elements.
Marketing & Corporate Sales
• To oversee all marketing, advertising and promotional events and activities.
• Develop an annual marketing plan in conjunction with the business development department.
• This should detail the year’s activity to meet agreed Company objectives.
• Responsible for the outdoor and indoor Bank branding including cost effective campaigns of media and other avenues of communication.
• Explore high potential income generating avenues like savings from community.
• To ensure that all marketing activity is delivered within the agreed budget and provide a cost benefit analysis on event wise.
• Coordinate and carry out market research on the company market niche with the aim of developing new products that fit the needs of the customers.
• Carry out product evaluation on both the existing and future products and advise management on new market trends.
• To develop and implement a Branch -wide plan to push product, working with all departments for its execution.
• To Achieve marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews.
• Perform any other duties as may be assigned by the Supervisor from time to time.
• Coordinate with the various stakeholders in case of infrastructure development in terms of branch, location setup etc.

KEY PERFORMANCE INDICATORS
1. Increase in Business levels (Deposits, lending portfolio, income) and profitability
2. Increase in customer base
3. New products and services successfully introduced and launched
4. Growth in the brand/ brand visibility.
5. Knowledge of microfinance products
6. Skills in leadership and sales management
7. Solution selling techniques

Qualifications:
• A University Degree/ Diploma in business studies.
• Computer literacy is essential Experience:
• Requires a minimum of 2 years of sales, marketing or product management experience preferably in financial institution.
• Experience in microfinance/financial institution preferred
• Excellent verbal and written communication and presentation skills
• Marketing and business planning skills
• Strong Analytical skills and problem solving skills
• Leadership skills and People Management skills
• Risk Management Skills
• Good knowledge of marketing analytics
• Good negotiation and interpersonal skills