Marketing Manager
| Location | Kampala, Uganda |
| Date Posted | February 11, 2025 |
| Category |
Management
Sales and Marketing |
| Job Type |
Full-time
|
| Currency | UGX |
Description
Job Summary
Responsible for developing, implementing, and overseeing all marketing strategies for Globalpath Network, aiming to promote Globalpath world-class services, build brand awareness, generate leads, and ultimately drive sales by analyzing market trends, creating targeted campaigns, and managing marketing budgets to achieve business objectives.
- Minimum Qualification : Bachelors
- Experience Level : Mid level
- Experience Length : 2 years
Job Description/Requirements
Key responsibilities may include
- Strategic Planning: Developing comprehensive marketing plans aligned with company goals, including market analysis, target audience identification, and positioning strategies.
- Campaign Management: Designing, executing, and monitoring marketing campaigns across various channels like digital advertising, social media, email marketing, content marketing, and public relations.
- Brand Management: Maintaining brand consistency and image across all marketing materials and communications.
- Budgeting and Analysis: Managing marketing budgets, tracking campaign performance through key metrics (ROI, conversion rates, etc.) and making data-driven adjustments.
- Team Leadership: Leading and motivating a team of marketing professionals, including content creators, designers, and social media specialists.
- Customer Insights: Analyzing customer data to understand market trends and customer behavior, informing marketing strategies.
- Market Research: Conducting market research to identify opportunities and threats, staying updated on industry trends
- Collaboration: Working closely with sales teams, product development, and other departments to ensure alignment with overall business goals.
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