Brief Job Summary:

The Campaign Manager works with the Head of Unit to create, execute, and monitor the performance of campaigns and provide all the necessary resources to achieve business objectives.

Key Duties & Job Responsibilities

Functional: 

• Create integrated marketing campaigns based on market segments to increase listings, employer leads, and increase core business metrics.
• Supervise the execution, monitoring, and measurement of marketing campaigns and their success.
• Build close connections with the media to capitalize on PR opportunities
• Plan and manage events in order to drive conversions and target personas
• Ensure campaign implementation and follow organizational guidelines.
• Supervise internal and external stakeholders for the successful implementation of marketing campaigns.
• Effectively execute media buying activities, events and other offline initiatives
• Ensure adherence to visual guidelines across all channels
• Own brand voice for the business
• Build relationships with valuable partners on the ground
• Build relationships with the in-house sales team and other key stakeholders.

Organizational: 

• Manage marketing colleagues to ensure omnichannel marketing campaign execution
• Communicate with colleagues and share insights on Slack
• Utilize Trello to update task status
• Weekly coordination and training with the direct reports
• Weekly ongoing update/strategy meetings with CEO,
• Bi-weekly strategic call with the Head of Marketing

Reporting: 

• Report on the impact of campaigns & initiatives
• Update the marketing master as required
• Produce marketing weekly reporting and call out significant shifts vs forecasting and budgets along  with reasons and action items
• Any other related activities and assignments as assigned by the supervisor.

KPIs to measure success

• Effective planning and execution
• Effective and clear communication
• Teamwork
• Cost per lead
• ROI
• Brand Awareness
• Social Media Engagement

Key Relationships

• Head of Marketing
• Head of Programmes and Partnership
• Marketing Managers
• Product Managers
• Marketing Specialists
• Sales Team
• Graphic Design Team
• Customer Experience Team
• Business Intelligence Team

Person Specifications:

Qualifications: 

• B.Sc. in Business Administration, Science in Marketing and related disciplines

Years of Experience:

• 3-5 years combined work experience

Skills required to perform the Job: 

• Exceptional creativity and innovation
• Excellent time management and organizational skills
• Accuracy and attention to detail
• An understanding of the latest trends and their role within a commercial environment
• Professional approach to time, costs and deadlines