JOB DETAILS:
Job Overview
Key to this function is uncovering consumer insights and delivering innovative marketing campaigns. In this dynamic and fast-paced environment, a Marketing Specialist should be able to generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth in sales, brand love and operational marketing efficiency.

Key Responsibilities
• Own the deployment of Product Marketing, Promotions and Campaign, Trade Marketing and Consumer Marketing efforts across EEA markets.
• Working with the Product Management and Supply Chain team, overseeing product branding design and packaging as per set guidelines.

• Own Brand management for all EEA brands ensuring adherence to set guidelines.

• Drive and own the designing of quarterly campaigns and initiatives that drive the achievement of set Commercial KPIs; reporting the impact each campaign has on our annual targets and budget.
• Lead the creation of integrated marketing campaigns, setting budgets for specific lines items within the campaign plan.

• Responsible for refining customer segment definitions and ensuring all Marketing initiatives align with generated architypes.

• Collaborate with CX and Sales teams in developing and implementing campaigns that drive brand growth and commercial success.
• Lead centralized purchase of high-quality marketing apparel.
• In collaboration with the Graphic designer, review and approve Country output of main campaign elements.

• Project Management on various Global-led initiatives and campaigns.

Knowledge and skills Experience:
• At least 3-5 years’ experience in Marketing/ Comms and Branding with advertising agency experience.
• Ability to utilize data to measure activity and extract key insights to iterate and refine initiatives
• Ability to identify target audiences, develop strategy and employ tactics that engage, inform and motivate
• Experience with B2C brand development and management in Africa.
• Highly innovative and collaborative, with excellent interpersonal and influencing skills; excited to collaborate with individuals ranging from our CEO to our rural customers
• Ability to collaborate with teams across a variety of locations and cultures
• Excellent project management skills paired with great attention to detail
• Exceptional verbal, written, and visual communications skills
• Self-starter and ability to work independently

Qualifications:
• Bachelor’s degree in Marketing, Business Administration or related field.
• Project Management an added advantage

Language(s):
• English
• French is a plus