JOB DETAILS:
The Activation and Promotions Officer will report to the Brand Manager.

Main purpose of the job:
He /She will be responsible for implementing marketing and branding programs to achieve growth targets for customer segments while enhancing engagement with Pride’s Brand by liaising with event/activations contributors, venues, suppliers and partners.

Specific responsibilities include: 
• Develop annual promotions and activations strategy for products in line with the overall business strategy
• Supervise and manage all activations across board

• Work with Head of Marketing, Head of Business, Branch Managers, Distribution manager and Relationship Manager to create competitive products that will attract customers.
• Work hand in hand with regional managers to recruit numbers for branches
• Conduct and develop ideas for product promotions
• Design promotional calendar to meet the promotions strategy
• Develop ideas for multimedia content for internet and mobile platforms for promotions
• Generate and update activations annual activities for Pride.
• Develop mechanics for promotions and implement them to meet Pride’s and client expectations
• Draw out and implement quarterly promotions target and work plans
• Plan and execute brand activations and events in partnership with the agency to enhance brand visibility and engagement.

Minimum academic qualifications, Experience & competences:-
• Bachelors in marketing or related courses
• Activations officer for at least for 2 years