Job Summary:

The Marketing Assistant is a dynamic role focused on field marketing activities to engage potential customers and promote the automotive repair business. This position involves actively seeking out new business opportunities, building relationships within the community, supporting marketing initiatives, and managing the bidding process for contracts to enhance brand awareness and customer acquisition.

Key Responsibilities:

Field Outreach:

• Conduct regular visits to local businesses, automotive-related events, and community gatherings to promote services and generate leads.
• Develop and maintain relationships with potential customers and partners to drive referrals and word-of-mouth marketing.

Customer Engagement:

• Distribute promotional materials, such as flyers and brochures, in targeted areas to raise awareness of the business.
• Gather customer feedback in the field to understand their needs and preferences, relaying insights to the marketing team.

Bidding Process:

• Assist in the preparation and submission of bids for contracts, including gathering necessary documentation and ensuring compliance with requirements.
• Coordinate with internal teams to develop competitive pricing and proposals that align with company capabilities.
• Follow up on submitted bids and maintain records of ongoing and completed bidding processes.

Market Research:

• Identify potential customer segments and analyze local market trends to inform outreach strategies.
• Monitor competitor activities and report findings to support the development of effective marketing tactics.

Promotional Events:

• Assist in planning and executing promotional events, such as car care workshops or community sponsorships, to attract new customers.
• Help set up and manage booths at local fairs and events, engaging with attendees to promote services.

Social Media and Online Presence:

• Capture photos and content from field activities to enhance the company’s social media presence and marketing materials.
• Support online marketing efforts by sharing experiences and customer testimonials gathered in the field.

Reporting and Analysis:

• Track and report on outreach activities, customer interactions, and lead generation metrics to assess effectiveness.
• Collaborate with the marketing team to adjust strategies based on field insights and results.

Administrative Support:

• Maintain accurate records of field activities, customer interactions, and the bidding process.
• Assist with general marketing tasks and support other team members as needed.

Qualifications:

• Education: Bachelor’s degree in marketing, communications, business, or a related field preferred; relevant experience may be considered.
• Experience: Previous experience in a customer-facing role, field marketing, or contract bidding is a plus.

Skills:

• Strong interpersonal and communication skills for effective customer engagement.
• Self-motivated and proactive in seeking out new business opportunities.
• Basic knowledge of marketing principles and contract bidding processes.
• Ability to work independently and manage time effectively in the field.
• Proficiency in social media platforms and basic reporting tools.

Working Conditions:

• Primarily field-based with frequent travel to local businesses and events.
• Requires a valid driver’s license and reliable transportation.