JOB DETAILS:
MAIN PURPOSE OF THE JOB
Oversee the development and implementation of Uganda's tourism marketing strategy and destination Uganda brand strategy in order to position Uganda as a tourism destination of choice in the world.

MAIN DUTIES AND RESPONSIBILITIES:
• Develop and coordinate the implementation of destination Uganda marketing strategy
• Oversee the implementation and review of the destination brand strategy

• Coordinate the development and implementation of advertising campaigns and activations in the domestic, regional and international markets
• Monitor marketing trends and conduct competitor analysis, collect and analyse data to maintain competitive advantage

QUALIFICATION AND EXPERIENCE
• Bachelor's degree in Marketing, Mass Communication, Economics, Commerce, Business Administration, Tourism and Hospitality or other relevant degree from
• a reputable university.
• Master's Degree in any of the following disciplines: Economics, Business Administration, Tourism and Hospitality or Marketing.
• Professional marketing qualification is an added advantage such as the Chartered Institute of Marketing (CIM) or any other relevant professional qualification. d) 10 years' relevant experience with Syears in a senior management position in a reputable, large organization.

SKILLS
• Excellent project management skills
• Proven ability to develop marketing strategies and market intelligence briefs.
• Ability to examine and study a target audience/market segment to gather insights that inform the board's marketing strategy and products

• Ability to direct and guide marketing decisions with budgetary analysis
• Excellent communication (verbal and written) skills.
• Excellent leadership skills.

Interested and eligible Ugandans who meet the above requirements are invited to apply. Application accompanied with detailed CV, with copies of relevant academic certificates and transcripts. testimonials, past appointments, copy of National identity card, contact details (telephone, postal and email addresses) of three competent referees should be sent by courier or hand delivery or by email to the address below.
Chief Executive Officer Uganda Tourism Board
Plot 42. Rotary Avenue (Lugogo Bypass) 6 Floor Lugogo House, P.O. BOX 7211 KAMPALA TEL. +256 414 342196/7
E-mail: recruitments@utb.go.ug Website: www.utb.go.ug