Brand, Marketing & Communication Advisor, Digital Communications
Location | Kampala, Uganda |
Date Posted | April 3, 2024 |
Category |
Communication
IT / Information Technology Sales and Marketing |
Job Type |
Full-time
|
Currency | UGX |
Description
About the job
How will your ideas contribute to shaping what’s next?
About
As our Brand, Marketing & Communications Advisor – Digital Communications, Asia, you will be a savvy marketing communications professional who is passionate about all things digital. Reporting to the Brand, Marketing & Communications Business Partner, Asia, this role will be responsible for:
- Partnering with the local teams to develop digital marketing campaigns to promote the Asia business. Collecting and analysing data, deriving insights and optimising digital marketing strategies.
- Developing a comprehensive social media strategy to enhance brand visibility and engagement. Establishing a year-round digital content social calendar for Asia.
- Creating and optimising high-quality contents for social media platforms and website. It includes blog posts, project profiles, country landing pages and thought leadership etc.
- Sourcing content to help with localising Asia on the Aurecon website, including imagery.
- Ensure that all content is optimised for SEO, including meta titles and descriptions, internal linking, and keyword usage.
- Utilising meta-analytics and other data sources to track performance, measuring engagement and identifying areas for improvement. Providing regular reports and insights to inform future content strategies.
- Staying abreast of the latest meta trends, algorithms, and best practices. Continuously research and experiment with new reel creation, editing techniques, and audience engagement strategies.
- Developing a collaborative and co-creative working relationship with the Group Digital Communications team to ensure alignment with best practice and overall Digital Communications strategy.
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